There’s no doubt your career will benefit from a professionally and strategically written LinkedIn profile. However, keep in mind that it’s not going to reap all those potential career rewards if it’s then sitting idle. Marketing yourself on LinkedIn should involve consistent interaction as well as findable and engaging profile information.
If you want to be found and sought after on LinkedIn, you need to develop a collaborative, professionally revealing presence. By sharing knowledge and insights, increasing your connections, and assessing and aligning with who’s offering what in your marketplace (customers and competitors), you’re more likely to ‘light up’ your LinkedIn profile for more to see.
Groups and postings: Consistently sharing your professional learnings and opinions via LinkedIn confirms to others that you’re an expert in your field, and potentially keeps you top of mind for future opportunities. In addition, the more industry relevant groups you join and interact in, the more LinkedIn is likely to reward you via search rankings.
Multiple connections: The more connections you have on LinkedIn, the more exposure your postings, profile and other interactions will receive. Connect with a range of LinkedIn members relevant to your situation and target to increase your scope – this may open unexpected doors of opportunity.
Gauge your competition: The more you know about what your competitors are offering and saying about themselves – and where they’re positioned in search rankings – the easier it will be to identify and assess your own strengths and abilities to leverage LinkedIn marketing prospects.
Research potential employees: If there’s a company you’re particularly interested in working for, don’t feel you have to sit back and wait for them to advertise. Instead, strategically plan out how your offerings could benefit them, taking the time to know their ins and outs (including appropriate contact names), and then make contact via LinkedIn. You’re more likely to be perceived as organisation relevant when you’ve done your homework and customised accordingly.
LinkedIn is one of the largest (if not the largest) online professional networks across the globe – taking advantage of it will enrich and advance your career. You’re highly likely to exceed professional expectations when your online marketing strategy is underpinned by LinkedIn.
We would be happy to help you put together a findable, insightful and engaging LinkedIn profile as part of your online career development. Contact us if you’d like to discuss your LinkedIn profile further.Tags: career development, job search, linkedin profiles